marketing, design and operations should work as one system
John Tantoco - For 15+ years I've designed digital products, brands and campaigns for Australia's biggest organisations. Now I help business owners like you.
Projects with Good Design Award winner · 15+ years across banking, telco, transport, property, retail and government.
Companies don't lack promotion. They lack a unified customer journey
The website says one thing. The sales team says another. The campaign sends people to a page that can't convert them.You can spend more on ads, or you can fix the system the ads land in. I work on what customers sees and how work actually gets done.
Three ways I work with you
1. Marketing
Positioning, messaging, campaigns and copy that say what you do in plain language and give people a reason to act. Built for the customer's decision.
Good for: a brand that isn't landing, campaigns that don't convert, a launch coming up.
2. Design
UX, UI, product and brand design for websites, platforms and apps. I design for the outcome (enquiries, sign-ups, retention)
Good for: an underperforming site or product.
3. Business operations design
I map how your business actually runs, then redesign it: handoffs, systems, customer journeys, internal tools. Less rework, fewer dropped balls, a business that doesn't depend on the founder.
Good for: growth that's starting to strain the team, tools that don't talk to each other, work that only one person knows how to do.
Perform and achieve outcomes
Adobe's 2026 AI and Digital Trends Report surveyed 3,000 executives.The findings:
- 65% of businesses investing in digital experience reported revenue growth.
- 59% reported better customer retention.
- 36% believe they're ahead of their peers.
- 1 in 4 customers now use AI tools instead of brand websites to research.
Digital experience pays. But only about a third feel they're ahead. The gap is in the execution: joining up strategy, design and delivery - your product has to be clear for a person to trust and structured to perform.
How I work1. Conversation (free, 30 minutes). You tell me what isn't working. I tell you whether I can help.
2. Scope. You get a written scope and a fixed price.
3. Deliver. I design, write and build. You see progress, not a big reveal at the end.
4. Hand over. Everything is documented so your team can run it without me.
faq
Thirty minutes, no pitch deck, and you'll leave with a clearer view of the problem either way.
How do I know if I need marketing, design or operations help?
If customers aren't understanding you, it's marketing. If they understand you but don't convert or stay, it's design. If you're winning work but struggling to deliver it, it's operations. Most businesses need a bit of two. The first conversation sorts this out.
What kind of companies do you work with?
I work with growth-stage, mid-size businesses and large companies that want that standard without agency overheads.
How long does a project take?
Most scoped projects run 4–12 weeks.
How long does a project take?
Most scoped projects run 4–12 weeks.
What happens if we need more later?
Then we scope it. No retainers you don't need, no lock-in.
Do you work outside Sydney?
Yes. I can work remotely.